NEWS
The latest news from Moore Large & Co Ltd. For more news, why not check out TodaysCyclist.co.uk.
MOORE LARGE ANNOUNCES TODAYS CYCLIST 2012 PRODUCT SEMINAR DATES
5th January 2012
Principles from some of the industries leading manufactures will be in attendance on Tuesday 28th and Wednesday 29th February and showrooms will remain open on the 1st and 2nd March, to give retailers an opportunity to view the bikes and accessories ranges available for 2012.
Moore large are re-opening the doors at their Derby HQ for the fourth time, to reveal their exciting 2012 product ranges. Moore Large will be debuting Knog’s new lighting range which has been kept top-secret for the last 6 months with the show being the first opportunity for people to see the range of USB rechargeable Blinders. The distributor will be launching a fantastic range of road components, from their latest signing 4za - the accessory brand from Ridley Bikes. New products will be on show from all Moore Large’s established brands including new custom fit road and MTB shoes from Lake and an updated and much improved version of the world’s lightest helmet from Limar.
Moore Large distributes a collection of prestigious brands, which have confirmed attendance at the seminar to include Haro, Jagwire, Kenda, Forme, Onza, Onguard, Proviz, Vangard, Velo and Basso. House brands, Barracuda, Bumper, Freespirit, One23, Outeredge, ETC and Savage, will also be on show at the event.
Moore Large plan to expand and re-design the showrooms and display areas, to create maximum display space outside the presentation rooms, where manufacturers will be spending time around their products speaking to retailers on a one to one basis, answering questions and listening to customer feedback.
This show gives dealers an opportunity to view the many bikes and accessory parts in a relaxed environment. Refreshments will be available throughout the days. This is an event not to be missed, for more information please contact the sales team.
E: sales@moorelarge.co.uk T:01332 274252
MARK BICKERTON JOINS PROVIZ AS UK AMBASSADOR AND HEAD OF INTERNATIONAL SALES
17th November 2011
Mark Bickerton of Cycle Motion Ltd has been recruited by the hi visibility specialist cycling brand PROVIZ as a UK Ambassador and Head of International Sales.
Mark’s role will be to act as Ambassador for PROVIZ in the UK to help continue to strengthen their growth in their home market. He will also take on the role of Head of International Sales as PROVIZ look to act on the positive interest shown from distributors across the world and expand their cycling brand into other countries.
Mark Bickerton commented, ‘When PROVIZ approached me to head up their international expansion I was intrigued by their product range. As soon as I saw and tested them I could immediately see thatthey will revolutionise the hivisibilty market and I am excited to be part of such an innovative brand and passionate team. I have no doubt that PROVIZ will shortly be in shops all over the world.’
Rupert Langly-Smith, Managing Director of PROVIZ, said, ‘Mark brings a wealth of experience and contacts and is really excited about PROVIZ. We are looking forward to working closely with him and we have no doubt that he will be a great asset in helping with the expansion of PROVIZ in to the international market.’
PROVIZ was launched in late 2009. In March 2010 Moore Large Ltd signed the brand in an exclusive distribution deal for the UK. Since then they have seen fantastic sales and due to the demand, they have doubled the amount of products on offer and are continuing to expand quickly. With their unique electroluminescent lighting systems built into them, PROVIZ products were recently described as ‘the latest and most complete' hi visibility gear by the Dorset Police Department. Cycle Motion Ltdhave now been brought on as the brand is ready to expand on an international level.
Mark is also the President of the Great Britain Cycle Association as well as heading up the UK Marketing of Tern Bikes and Biologic.
PROVIZ will continue to be distributed in the UK by Moore Large Ltd.
Track Day
14th November 2011
On Monday 7th November Moore Large held their first ever Track Day to celebrate their new relationship with the National Cycling Centre. Earlier in the year Moore Large were carefully selected to supply Lake shoes and Limar helmets for Velodrome track use and Haro BMX race bikes for the new £20m indoor BMX track.
Moore Large invited key accounts from Manchester and surrounding areas, as well as press. Road based dealers and press got the opportunity to ride one of the world's finest and fastest wooden tracks, which was Britain's first indoor Olympic cycling track, whilst BMX dealers and press rode the first ever permanent indoor BMX track in the UK.
People riding the Velodrome rode with World Masters Champion Janet Birkmyre who picked up five gold medals, one bronze medal and two new world records at the recent Track Cycling Masters World Championships. At the end of the session guests rode a 250m time trial and the person with the closest time to Janet won a pair of Lake shoes and a Limar helmet. The winner was Moore Large’s East Midlands Area Manager Jonny Lloyd with a time of 22.20. Jonny forfeited his prize, giving it to close second Stefan Rick from Buzz Cycles with an honourable 22.27 seconds.
Guests riding the BMX track, rode with Haro rider and future Olympic hopeful Grant Hill, who has been selected for British Cycling’s Olympic Development Squad. At the end of the session Stuart Reed from Evans Cycles won the pump race and was awarded with a trophy.
Before both sessions everyone warmed up on the National Cycling Centre’s Watt Bikes and attempted a 250m time trial. The winner of this was Mark Burgess from Wakefield Cycles with an impressive 12.57 seconds and he was also given a pair of Lake Shoes and a Limar helmet for his efforts.
After a tiring day everyone relaxed over a late lunch.
Photo’s of the Velodrome session and Watt Bike session can be found here:Flickr Slideshow
Knog Muddy Hell 2011
2nd October 2011
Large screaming crowds, ringing bells and beer gave the Knog Muddy Hell Cyclo-cross event a Belgium feel. In addition to watching the race and admiring the fancy dress costumes spectators were treated to free Rollapaluza roller racing, DJ's, free face painting and give-aways for kids.
Check out this lovely little video from Oliver Townsend of the event:
Muddy Hell 2011 from Oliver Townsend on Vimeo.
Nick Craig took the victory in the third running of Muddy Hell at Herne Hill and Mr Blobby won the fancy dress contest! You can see the full results here:
Photo's can be found here:
Lake shoes and Limar helmets become Revolution’s Official Apparel Partners
28th October 2011
The deal will see the brands referred to as official apparel partners in all promotional materials, TV programming and the Revolution website. Related advertising includes banner space at the Revolution Series and brand marks on the podium backdrops.
Season 9 kicks off on Saturday 29th October with the first round of the Elite Team Championship and the DHL Future Stars. These two competitions will run across the 2011-12 season and will decide the top UK pro team and the best male and female Future Stars.
This season the Team Championship format has changed and will be solely focussed on elite endurance riders. Eight teams will field three elite riders per event and will compete for Championship points at each event - quite simply, the team with the most points at the end of the season will be Champions.
This season the teams include a mix of sponsored teams and pro teams with Team Sky, Rapha Condor Sharp and defending champions Maxgear confirmed. The first event will see Team Sky feature National TT Champion Alex Dowsett, Russell Downing and Ian Stannard. UK Youth will be led by National Pursuit Champion, Steven Burke, and former Paris-Roubaix winner, Magnus Backstedt.
Moore Large’s Marketing Manager, Lauren Vanderplank says “We are really pleased be supporting such a fantastic event with our brands Lake and Limar. A number of the high profile cyclists riding the revolution have already chosen these brands because of their performance and quality. We hope our association with the Revolution and our existing relationship with the National Cycling Centre will give the brands further exposure and ultimately give a wider group of people the opportunity to experience our products.”
PROVIZ TEAM UP WITH DUNCAN SHAW OF THE CLAN TO PRODUCE THE ULTIMATE CYCLING COMMUTE VIDEO
11th October 2011
High visibility cycling accessory company Proviz has teamed up with Duncan Shaw of legendary stunt bike team The Clan to showcase Proviz’s stylish light-emitting products, together with the rider’s coolest urban moves, in a new short video. Labelled ‘The Ultimate Cycling Commute’, the energetic video follows Duncan on his daredevil commute home past some of London’s most famous landmarks.
Proviz Commute Video (On youtube)
Duncan Shaw is a founding member of The Clan, Scotland’s famed cycle stunt team, together with the legendary Danny MacAskill, the pro rider originally famed for the overnight success of his ‘April 2009’ street trials video and now recognised world-wide for his daring and exciting stunts. Duncan is a former UK trials rider champion from Inverness who plays an integral role in running the acclaimed The Clan shows.
Duncan comments, ‘I was excited to team up with Proviz as I think their products are sleek, funky and, most importantly, brilliant for keeping cyclists safe on the roads because of their unique light sources. I hope viewers will enjoy my stunts in the video and be inspired to get on their bike this winter and cycle home from work safely and in style!’
In the video, Duncan wears the Proviz Saturn in-mould helmet in Proviz fluorescent yellow. This helmet is the only one on the market to include LED lights built into the snap on/off front visor, as well as the rear headring, and retails at £54.99. He also sports the black Proviz electroluminescent waterproof cycling jacket, which comes in a yellow version too. The jacket is the first of its type on the European market and enables cyclists to stand out on the roads through its four durable and 100% waterproof electroluminescent strips, powered by AA batteries housed in the pocket, which light up cyclists’ torsos and allow them to be seen from a greater distance.
Proviz was set up by brothers Anthony and Rupert Langly-Smith, from London, in 2009. Having both cycled to work for many years, they decided to provide a solution for the many people who adapt their current cycle accessories, by such means as attaching camping head lamps or reflective tape to their helmet, in an attempt to become more visible. As a result, Proviz was born to bring to the market a distinctive and bold range of fluorescent yellow helmets, jackets, rucksacks and rucksack covers with bright, flashing, electroluminescent strips built in. After a thriving first year of trading, Proviz is hoping that the popularity of this video will encourage more people to be seen on the roads in their eye-catching gear.
Moore Large carefully selected to supply Haro BMX Race bikes to the UK’s first indoor BMX track
3rd October 2011
Earlier this year Moore Large were chosen to supply Haro BMX race bikes to the National Cycling Centre’s new BMX track. The 75 Haro bikes will be hired out around 40,000 times a year at one of the biggest indoor BMX tracks in the world.
Last July, the National Cycling Centre was significantly expanded with the launch of the new £20M indoor BMX track, together with new, purpose built offices for British Cycling, the governing body for cycling in Britain. The new BMX facility is the first ever permanent indoor BMX track in the UK and is set to host major BMX events - attracting riders from all over the world. But it’s not just for elite riders, Manchester school children will have regular access to the track and keen BMX riders will be able to use the facility for training.
Moore large supplied a large selection of Haro Bikes BMX Race models - Mini, Junior, Expert, Top AM, Pro XL and Pro 24, along with the Haro 118 and 300.1 models from the freestyle range.
Haro Brand Manager, Adam Garner says “When I first heard about this track I really wanted to be involved, fortunately for us Sam Foakes gave us the opportunity to provide the bikes they needed. I’m really excited to be involved in this project and with it brings a fantastic marketing opportunity for the Haro Bikes brand and all the local Haro dealers to the track, who will benefit from the exposure. Expect to see Haro Bikes riders Grant Hill (Elite Men) and Dan Pullen (Junior Men) at the track, they are both on British Cycling Talent Team and will be using the facilities to train.”
Knog picks up the award for best P&A brand!
30th September 2011
Hardest fought Bike Biz awards yet see’s Knog take home one of the coveted awards. Knog beat tough competition from Shimano, one of the best known bike brands on the planet, SRAM, Schwalbe and rival lighting brands Cateye and Xposure.
Moore Large Accessories Director, Dale Smith enthused “We were delighted to be nominated amongst such well established brands, so to win the award was a fantastic achievement. Knog is a great company to work with, continually thinking outside the box to bring new and creative products to market. The brand is unique and yet can boast wide spread appeal. We're very pleased to be working with them and know that this award will motivate them even further to develop new and exciting products and having seen their plans for 2012, we've all got a lot more to look forward to. Thank you to everyone who voted.”
After weeks of intense lobbying from the bicycle trade, the finalists for the BikeBiz Awards 2011 were announced. Moore Large we’re nominated for five bike biz awards; Best Distributor (P&A), Best Distributor (Bikes), Distributor of the Year, P&A Brand (Knog) and Rising Star (Forme).
The winners were revealed on Wednesday, where 200 industry executives from retail, distribution, manufacturing, PR and marketing gathered at the Hilton Metropole at the NEC, Birmingham to celebrate the industry’s high achievers.
There were 11 winners of the 13 awards in the most competitive cycle trade awards yet.
KNOG MUDDY HELL CYCLO-CROSS RETURNS FOR 2011
30th September 2011
The Knog Muddy Hell night-time cyclo-cross race at Herne Hill is set to return even bigger and better on the earlier date of October 22.
Running for the third time, the Knog Muddy Hell cyclo-cross is open to all categories - youth, junior, senior, novice (men and women), vampires and ghosts. With its close proximity to Halloween, ghoulish fancy dress - or dressing up in anything else - is actively encouraged. Entry is not restricted to those with cyclo-cross bikes, as there are categories for mountain bikes, single speed and fixed too. Previous years have seen sell-out participation and huge crowds, with an atmosphere rarely seen at cross races in the UK and more akin to the huge Belgian events.
For the second year running accessory brand Knog has lined-up a £1,000 prize list as well as swag bags for winners of all categories, containing products from their latest range.
The event is as much about spectating as taking part, with a set of hurdles set up in the event's beer tent. Entry for spectators is free and alongside the racing will be beer, music, Rollapaluza roller-racing, huge crowds and hot food.
The event starts at 5pm and more details can be found on the Knog Muddy Hell website (www.muddyhell.cx), including reports, results, photos and videos from last years event.
For riders thinking of travelling for this event, the weekend is a double-header of cross events in London with the Rapha Super Cross happening the very next day in Alexandra Palace Park.
ELECTROLUMINESCENT CYCLING ACCESSORY COMPANY PROVIZ LAUNCH NEW RANGE FOR DARK WINTER NIGHTS “Don’t be seen without one!”
30th September 2011
Cycling accessory company Proviz has today launched its latest range of revolutionary light-emitting products, designed to ensure that cyclists are as visible as possible on the roads. The new Autumn/Winter range, found at www.todayscyclist.co.uk, includes two new helmets, a black version of the best-selling Proviz electroluminescent jacket, a new yellow, electroluminescent rucksack, cycling gloves and electroluminescent vests.
Proviz was set up by brothers Anthony and Rupert Langly-Smith, from London, in 2009. Having both cycled to work for many years, they decided to provide a solution for the many people who adapt their current cycle accessories, by such means as attaching camping head lamps or reflective tape to their helmet, in an attempt to become more visible. As a result, Proviz was born to bring to the market a distinctive and bold range of fluorescent yellow helmets, jackets, rucksacks and rucksack covers with bright, flashing, electroluminescent strips built in. After a thriving first year of trading, Proviz is hoping that the popularity of its products so far will encourage even more retailers to stock its expanding range of eye-catching and affordable cycling accessories this autumn, through distributors Moore Large & Co.
Moore Large’s Product Manager, David Jack, says, “As the dark mornings and early evenings are upon us, now is the critical time for cyclists to ensure that they stand out on the roads. The distinguishable fluorescent yellow colour of Proviz’s products, combined with their electroluminescent strips which create a fantastic light source of their own, make you highly visible in all circumstances. Proviz’s eye-catching products have so far proved a huge success and we have already seen a surge in demand for the newest editions to the range this autumn.”
The new Triton in-mould helmet is manufactured in both Proviz yellow or black and retails at £55.99. It is designed to have an ‘urban feel’ with its rounder shape and it includes a rear LED light built into the adjustable headring for extra safety. The Eris fluorescent yellow helmet has been designed specifically for children and retails at £24.99. Its stand out colour is designed to protect youngsters who are either learning to ride or travelling in a cycle seat.
Due to consumer demand, the Proviz electroluminescent waterproof cycling jacket now also comes in a black version, which retails at £72.99. The jacket is the first of its type on the European market and enables cyclists to stand out on the roads through its four durable and 100% waterproof electroluminescent strips, powered by AA batteries housed in the pocket, which light up cyclists’ torsos and allow them to be seen from a greater distance. Using the same light-emitting technology, the Proviz fluorescent yellow rucksack has been updated to now include laptop, wallet, phone and hydration bladder compartments. This currently retails at £44.99.
The Proviz cycling gloves come in its trademark fluorescent yellow, with reflective trim for added visibilty. They currently retail at £26.99. The Proviz cycling vest is the only light-emitting vest currently available on the market and retails at £35.99. As well as its fluorescent yellow and orange colour, it benefits from flashing, light-emitting electroluminescent strips and reflective tape to further enhance visibility.
To view the new Proviz Autumn/Winter products log on to www.todayscyclist.co.uk or contact Moore Large on 01332 274252.
4ZA Components announces exclusive distribution in the UK through Moore Large
29th September 2011
4ZA Components, the accessory brand from Ridley Bikes, is now available in the UK through Moore Large. The new distribution falls under part of a new direction for 4ZA Components which has become a stand alone brand since January with a separate CEO and product team devoted to developing 4ZA. CEO Bengt Friberg added, "It's an exciting time for 4ZA Components, in the past 8 months we've worked very hard to give 4ZA its own identity which can be seen with our new logo, new product range and new website. We're very much looking forward to working closely with Moore Large Cyclist, having the support of their extensive sales team and customer service will enable 4ZA Components to reach new heights in the UK."
4ZA Components will be launched at the Birmingham bicycle show this week showing their 2012 collection of finishing kits, saddles, and wheels. Including the patented 4ZA 'quick' brake release which enables riders to release or close their brakes through on the fly adjustment from the handlebar.
4ZA Components are currently sponsoring ProTour team Vacansoleil-DCM, world championship cyclocross team Fidea, and continental team Sparenbank-Vest.
For more information on the 4ZA Component range, please visit www.4ZA.com.
Moore Large secure exclusive distribution of G-Form body protection
27th September 2011
Moore Large are pleased to announce they have been carefully appointed as the exclusive distributor of G-Form, within the cycling industry.
G-Form have revolutionised impact protection. Their innovative and groundbreaking RPT™ products absorb over 90% of the energy from high-speed impact. The products eat energy, converting it into armour upon impact and feature unique hinging and moulding, which allows cyclists the ultimate freedom and flexibility when pushing themselves to the limits. The RPT™ pads can be easily worn over or under clothing and have self wicking properties.
The G-Form knee and elbow pads move with the joint creating a dynamic fit, until impact, when they stiffen to absorb the energy. The pads go back to their flexible state immediately after impact. The G-Form shin offers nearly complete shin protection in a comfortable one piece sleeve around your leg. Like all G-Form armor, there are no uncomfortable straps or buckles, just a stretchy compression sleeve with the RPT™ exoskeleton molded to the outside. Moore Large Accessories Director, Dale Smith says “When we originally saw these, what caught my eye was their unique construction and look and the fact the material remains flexible and comfortable, until it is hit. Once impacted the material reacts almost instantly, able to absorb up to 90% of the impact.” G Form Director, Sean Veck said “Our exclusive agreement with one of the largest and most respected Cycling Distributors in the UK, Moore Large, will see the range available in many Cycle shops throughout the UK and Ireland.”
G-Form will officially be launched in the UK at next weeks Cycle Show.
Knog sponsor London Open Bike Polo Tournament
22nd September 2011
This year’s London Open took place in Hackney Downs park. Some of the best hardcourt bike polo teams descended on London in an attempt to become London Open 2011 Champions!
Knog supported with 11 prizes boxes containing badges, frog strobe lights, caps, musettes and porno patches. The prizes were given out a spotlight awards for particularly sporting behaviour on court or neat goals or moves. We also included stickers and catalogues in all players packs.
In the end there could be only one winning team and it was Supersonic from Frankfurt/Geneva, well done to Mo, David and Manu who were consistently impressive all weekend! Commiserations go to Call Me Daddy from Grenoble who took second and Cosmic from London who took third. Special mention also goes to Guns At A Knife Fight for winning the “ones to watch” tournament, well played.
This year’s event was a huge success with more teams, more courts, more facilities and around 1,500 spectators in attendance all weekend.. The organisers plan on further expanding the tournament again for 2012 with four courts, more teams and a much bigger event to try and accommodate the ever increasing number of bike polo player’s worldwide (currently in excess of 26,000 players).
- London Open 2011 Highlights Video:
- http://vimeo.com/28151878
- London Open 2011 Finals Footage:
- http://vimeo.com/27443780
- London Open 2011 Flickr Pool:
- http://www.flickr.com/groups/1774889@N22/
Moore Large are proud to be supplying the National Cycling Centre with Lake shoes and Limar helmets
21st September 2011
Moore Large have been carefully selected to supply Lake cycling shoes and Limar cycling helmets to the National Cycling Centre for Velodrome track use. The NCC has agreed to provide exclusive rights to Lake and Limar brands for a period of two years.
Lauren Vanderplank, Moore Large’s Marketing Manager says “We are really pleased the National Cycling Centre has chosen to use and recommend Lake shoes and Limar helmets. We have many high profile cyclists who have already chosen these brands, because of their performance and quality and this gives a wider group of people the opportunity to experience our products for themselves”
The National Cycling Centre was Britain's first indoor Olympic cycling track, and since it opened in 1994, has become one of the World's finest and fastest wooden tracks.
The track is in constant use seven days a week and, thanks to the comprehensive programme of activities for all levels of ability, it is the busiest in the world. From elite athletes to novices, the track offers sessions to anyone seeking to experience this exciting sport. Regular users of the track include members of the very successful Team GB, as well as local school children and track enthusiasts. The National Cycling Centre has just opened Britain’s first ever indoor BMX facility, making it the only venue in the World that has both Velodrome and BMX tracks indoors.
BikeBiz Awards 2011 Nominations
3rd August 2011
Moore Large have been nominated for the
following BikeBiz Awards:
- Best Distributor - P&A
- Best Distributor - Bikes
- Distributor of the year
- P&A Brand - Knog
- Rising Star - Forme
After weeks of intense lobbying from the bicycle trade, the finalists
for the BikeBiz Awards 2011 were announced.
One nominee from each category will receive one of the coveted
BikeBiz Awards. The winners will be revealed at the Awards ceremony
at the Hilton Metropole, NEC, Birmingham, on Wednesday
September 28th – the evening before Cycle Show starts.
Kenda to be official tyre sponsor of Singletrack Sleepless in the Saddle 2011
3rd August 2011
Kenda will be the official tyre sponsor of Sleepless in the Saddle, the 24 hour cross country endurance race.
Kenda will be dishing out prizes of Blue Groove and Nevegal tyres on the podium to the winners of each of the 15 categories, with the prize pool worth over 2k.
The brand will have a strong presence at the event, displaying the latest tyres available in the UK, including the eagerly awaited Slant Six and BBG. Lake, Limar, Jagwire, One23 and Knog will also be on display in the Todays Cyclist tent.
The Slant Six is the perfect blend of Tomac’s Small Block Eight and the Nevegal, designed for speed, grip and cornering assurance; this tyre has it all for intermediate to hard packed terrain.
The BBG is has unique low profile centre knobs, but standard height side knobs. The low centre knobs allow for fast accelerating, climbing and braking, with a quick transition to grippy outside knobs.
As usual, Kenda will offer a free inner-tube replacement service for riders who are unlucky enough to get a puncture during the race. All they have to do is come to the Todays Cyclist tent with their race number and we will replace their damaged tube for a brand new Kenda one.
If you’re not racing you still have the opportunity to win Kenda prizes with the Kenda Prize Plunge. For £1.00 you can plunge your hand in and see what you get, it could be a pair of tyres if you’re lucky or one of our smaller Kenda prizes.
Sleepless in the Saddle is to be held at Catton Park between Friday the 5th August and Sunday the 7th August and spectators are welcome. The race starts at 2pm on Saturday.
Todays Cyclist Introduce the CLiQ brand
26th July 2011
CLiQ is brand of race specific components designed by BMX Race Pro Derek Betcher and tested by the whole of the Haro team.
To start off with, the range consists of 3 components; CLiQ Finisher Fork, CLiQ Turnbar and the CLiQ Weaponz Cranks. This crank is similar in design to the Shimano DXR only lighter and less expensive and comes in 175mm, 177.5mm and 180mm lengths.
Kenda Klimb Results from Mountain Mayhem
17th June 2011
The Original Source Mountain Mayhem 24-hour race kicked off at Eastnor Park last weekend, and the 14th edition of this race saw some 2000 people racing around the demanding course. The race was started and finished two hours earlier this year, 12pm instead of 2pm. For the 7th year running Kenda were the official tyre sponsors and dished out prizes on the podium to the winners of each of the 15 categories.
Much of the talk in the week leading up to the race centred around one thing and one thing only; the weather. It didn’t look good, with heavy rain most of last week, but on the day the weather held good and the competitors were treated to good conditions.
The race has continued to evolve over the years and is still a popular draw with experienced mountain bikers and those people taking their first steps into this sport. There’s fierce racing at the front of each category but at the other end the fast lap times are replaced with smiles bigger than the Kenda climb. Now more than ever before, it’s a race for all.
Regular riders of Mountain Mayhem will be familiar with the infamous Kenda Klimb which was timed, yet again. This was a great opportunity for riders to have a bit of fun, trying to beat their team mates on the most difficult part of the course. The Kenda Klimb was timed between 4pm–5pm, 8pm-9pm and 12am-1am, with prizes awarded to the fastest male and female (non-professionals only). This mini competition gives riders who may not have been able to win their category of the race a chance to win a prize.
The winners were:
Saturday 4pm – Ryan Henry (0.47) and Belinda Tarling (1.04)
Saturday 8pm – Oliver Pepper (0.47) and Belinda Tarling (1.01)
Sunday 12am – Richard Keet (0.51) and Sarah Martin (1.11)
Kenda to be official tyre sponsor of the most prestigious 24-hour mountain bike event in the world
27th May 2011
For the 7th year running Kenda will be the official tyre sponsor of Mountain Mayhem, the UK’s toughest 24 hour mountain bike endurance race. Kenda will be dishing out prizes on the podium to the winners of each of the 15 categories. The brand will have a strong presence at the event, displaying the latest tyres available in the UK, including the eagerly awaited Slant Six.
As usual, Kenda will offer a free inner-tube replacement service for riders who are unlucky enough to get a puncture during the race. All they have to do is come to the Kenda stand with their race number and we will replace their damaged tube for a brand new Kenda one.
Regular riders of Mountain Mayhem will be familiar with the infamous Kenda Klimb which is being timed, yet again. This is a great opportunity for competitors to have a bit of fun, trying to beat their team mates on the most difficult part of the course. The Kenda Klimb will be timed between 4pm–5pm, 8pm-9pm and 12am-1am, with prizes awarded to the fastest male and female (non-professionals only). Riders will know when they are being timed as beacons on the Kenda Klimb will be flashing. All results will be available at the Kenda tent and after the event they will be on todayscyclist.co.uk. This mini competition gives riders who may not be able to win their category of the race a chance to win a prize.
If you’re not racing you still have the opportunity to win Kenda prizes with the Kenda Prize Plunge. For £1.00 you can plunge your hand in and see what you get, it could be a pair of tyres if you’re lucky or a smaller prize such as a Kenda rain mac or sweets.
We will also be showing a variety of products from Todays Cyclist including Knog, Lake and Limar.
Mountain Mayhem is to be held at Eastnor Castle between the 17th and 19th June and spectators are welcome. This year will be bigger and better with a Midsummer Madness running event on the Friday night and the Sunday Munch sportive ride.
Todays Cyclist to attend Dalby Forest round of the Cross Country World Cup
18th May 2011
The best cross-country racers in the world will battle it out on British soil this weekend as they return to Yorkshire to take on Dalby Forest’s torturous World Cup track. Last year’s race was so good it was crowned cross-country World Cup round of the year.
The three-day event starts on Friday 20th May and is held in the North York Moors National Park, with junior and under-23 World Cup racing on Saturday, along and the main elite men’s and women’s races on Sunday.
Make sure you visit us in the trade area where you can have a sneak preview of Kenda’s brand new Slant Six tyre, to hit the UK in the next few months. We will also be displaying the latest kit from Jagwire, Limar and Lake.
We will be taking the new range of Haro MTB’s and you will have the opportunity to try them out on the Red Grade demo loop (about 20 minutes). All you need to bring is a helmet and sign a form. We’ll take a credit card or debit card as security which will be returned as soon as you return the bike.
You can also have a go on some of our Trials bikes from Onza.
Here’s all the other things you can see and do at the event:
Yorkshire Zone
The Yorkshire region has a great tradition for crafts and good wholesome production and this area will give an alternative to bikes, bikes, bikes and maybe entice you to buy some of the regions home grown treats.
Expo and Retail Zone
Fulfilling the thirst for all things mountain bike, the biggest brands in the industry will be displaying and retailing all the latest kit in this zone for you to make the most of your riding experience. A great chance to see the best and most innovative products in mountain biking lifted off the magazine page and brought to life.
Bar and Eating Zone
As Yorkshire is a region famed for good beer we felt we could not let the opportunity slip by to have a quality local producer on site for you. Perched on the edge of the North Yorkshire Moors National Park, Cropton Brewery has been producing award-winning real ales since 1984 and they will be onsite ensuring that the beer tent is flowing all day. There will of course also be a good range of food to ensure nobody goes hungry over the weekend.
Team Technical Zone
One of the great things about Mountain Biking is the accessibility of the teams. Not hidden away they are on show in the Team Technical Zone for everyone to check out. With mechanics and team staff out working in the open this is the perfect opportunity for those race enthusiasts and bike fettlers looking to try and spot tyre choice and setup or the mega lightweight race machines that could make the difference between winning & losing over the weekend.
Race Zone
The reason everyone is at Dalby Forest. All the UCI races will pass through the Event Village three times on every lap and for those not wishing to venture around the course a big screen and the talents of Dan and Chris our race commentators will keep you informed as to what is happening out on the course including which riders to look out for in the run up to the big podium finish.
Race Feed Zone/Pit Area
Don't get confused; this is not a place to get your fish and chips! As elite racers fly around the course at maximum intensity pushing everything to the limit they need to maintain both liquid and energy levels to race at their maximum, this is where their helpers will pass up food and drink to keep them going. There are two feed zones on the course one in the Event Village and one at Medusas Drop.
However it's not just the bikes that are tested to the max andsometimes the components break under the strain or due to crashes out on the course. The Feed Zone/ Pit Area is the place where riders can stop to make repairs if the worst should happen
Medusa's Drop, Worry Gill and Dixons Hollow
There will be some great action in the Event Village but if you are looking to see the elite racers on top of their Game try heading to one of these key points on the race course. Highly technical the racers will need all their skill and guile to pick up the seconds on these course sections which will test both rider and bike to the limit. Click on the link marked ‘The Course' for a more in depth preview of the race route.
Hopefully see you there! Tickets can be bought through Ticketmaster and range from £5.50 - £13.50.
Kenda and Haro to sponsor Dirt Wars UK 2011
18th May 2011
After such a good first year in 2010, Dirt Wars is back even bigger and better. This year the team have changed the layout of Dirt Wars UK by adding a skate park round and The Dirty Weekender. They are also having a bigger Elite prize fund, different judging method and a different energy drink! They will still be running the series as two categories, Elite and Open/Grass roots. Haro will be providing a frame for the end of series prize and Kenda will be providing K-rad tyres for 3rd place in the Open/Grass Roots category and also the best progression throughout the series.
Round 1 | 21st May 2011 | P.O.R.C
They will be kicking off the 2011 Dirt Wars UK mountain bike dirt jump series at the awesome venue that is Penshurst Off Road Club in Penshurst near Tunbridge Wells (follow link for directions http://www.ukdirt.com/porc/directions.php) on Sat 21st May 2011. Dirt Wars had such a good round at P.O.R.C last year that they would have been stupid not to add it as a definite venue for the 2011 season, especially as a new set of jumps have been built ready to spice up the P.O.R.C experience. Hot and Cold refreshments are available on site.
Pro/Elite Entry - £25.00 (inc car park)
Open/Grassroots - £20.00 (inc car park)
Spectators FREE - Car Park £1.00
Dirty Sanchez takes on Geraint Thomas
12th April 2011
As some of you may know Todays Cyclist and Maxgear RT have offered to sponsor four athletes to raise money for the Ty Hafan children’s hospice charity in Wales. The four guys include the celebrity Mathew Pritchard (Pritch) from Dirty Sanchez. They are also being mentored by none other than Sky pro cyclist Geraint Thomas. On Tuesday 12th April we were at the Celtic Manor in Newport where BBC Wales filmed and interviewed the team with Geraint and then we all did a 2 hour ride.
Geraint said “A group of us met up at the Celtic Manor Resort to go for a training spin and, sure enough, professional prankster Pritch crashed. He claimed he clipped my back wheel and went down, landing in a hedge. The guys riding behind weren’t sure if it was one of his stunts and whether he’d dived off on purpose. But it was funny and I hope the television cameras caught it.”
It was a great day and you can see some of the photo’s here. For the actual Iron UK event in Bolton Maxgear will provide support to the athletes and Todays Cyclist are providing Limar helmets, Jagwire cables and a variety of Knog products. Champion Systems will be producing four tri suits especially for the event which include the Todays Cyclist logo and logos for all the brands we have sponsored the team with.
We will be giving away a SWYD T-shirt signed by Matthew Pritchard (Dirty Sanchez) and Geraint Thomas (Team Sky) through the website and our twitter page, so watch this space.
Cycling gold medalist to join Dirty Sanchez in Iron Man Challenge
24th March 2011
Welsh professional racing cyclist and Olympic gold medalist Geraint Thomas MBE will be helping to train Matthew Pritchard of MTV Dirty Sanchez fame in preparation for the cycling part of his Iron Man Challenge in Bolton later this year. Geraint will be giving lots of advice and encouragement to Matthew and his team of four.
The 112 mile bike race should be a “ride in the park” for Geraint after his success in the 2010 Tour de France when he came fifth in the prologue and second on stage three in the most famous bike race in the world.
Pritch and his team mates welcomed the additional member who will be helping the lads train for the event and no doubt spur them on during the strenuous challenge which also includes a 2.4 mile swim and a marathon.
Mathew said: “I feel very privileged and grateful to have Geraint’s support and experience in helping me with the cycling part of my ironman challenge. Considering it’s the main part of the challenge it will help a great deal. I’m looking forward to working with him.”
Geraint said: “I am delighted to be able to help the guys with their training. It is for a very worthy cause and I am looking forward to getting them in shape! I hope they will do really well!”
Todays Cyclist have generously helped Pritch in his challenge by providing a Limar 777 road helmet and Jagwire Racer cable kit's to deliver ultra-responsive braking, flawless shifting and long lasting performance. His progress will be tracked on a Knog computer and Todays Cyclist have also provided some extra Knog kit including the F*** Off leather gloves, saddle bag, jersey and the hi-powered Boomer USB rechargeable lights.
Owain Cassidy from Ty Hafan, the charity set to benefit from the team’s efforts said: “We are delighted that Pritch and his team mates have chosen to help the life-limited children, young people and their families from across Wales. We wish them well in their training and will definitely be cheering for them on the day.”
You can help support the lads and Ty Hafan by visiting Pritch’s Just Giving page here.
Pritch will be bloging on Todays Cyclist, so make sure you check the Blog section of the site to see how he gets on in his training and ironman challenge.
Haro UK's new BMX Race Elite Rider – Grant Hill
24th March 2011
Grant popped over to Todays Cyclist yesterday to build up his new bike and collect the official 2011 team kit. We had a quick session down at the local track to get a few pictures before Grant left to race at the European round 1 in Belgium.
Grant will be riding at all regional and national races across the UK, along with the European rounds and supercross.
The Haro BMX race team would like to thank their sponsors for supporting the team this year: Alienation, SINZ, SNAP, Profile Racing, FLY, KENDA, Jagwire, SIS, KMC, Big Daddy Custom Plates & Pro Clean.
Check out the pictures here
TODAYS CYCLIST TO SPONSOR MAXGEAR ROAD TEAM WITH LAKE SHOES, JAGWIRE CABLES AND KENDA TYRES
25th January 2011
Todays Cyclist will be supplying the team with their biggest selling road shoe - the Lake CX236 which comes with a 100% carbon fibre sole and leather upper. Jagwire Racer cable kits will be supplied to all riders to provide consistent, smooth shifting and amazingly powerful braking. The cable kits will be colour co-ordinated with their bikes and team kit, in addition to providing unyielding performance. The team will also be riding the new Kenda Volare road tyres. This tyre is Kenda’s pro-level, best performing tubular which combines modern day performance with old world craftsmanship.
Moore Large’s Marketing Manager Lauren Vanderplank said “We’re really excited to be working with the UK’s number one amateur cycling team. Maxgear have impressed us with their results, ethos and professional attitude. We believe this will be a great partnership. Unlike most teams Maxgear Racing does not focus on one level or category. This has shown to be their strength and from a sponsor point of view it gives maximum exposure to a very large and varied audience.”
Maxgear racing was formed in 2006 with one mission “To be one of the most successful cycling teams in the UK.” In this short period they have achieved exactly that. The team includes World and National Champions in many categories and finished 2010 ranked higher than a huge number of fully professional cycling teams. They were number eighth out of more than 1400 nationally ranked teams. Maxgear’s road team consists of 11 male riders, including team manager Wayne Greenhalgh, 4 juniors and 5 women.
Team Manager Wayne Greenhalgh said “2010 was an amazing year for the team, with riders winning so many races and gaining national and rainbow jerseys. To build on this it was important that sponsorship came from companies who have quality products. The sponsorship from Today’s Cyclist will make a big difference to the team in 2011. The supply of Lake shoes, Kenda tyres and Jagwire cables which are all associated with performance, ensures the team has no worries in this area. Many riders were already using these products by choice so it’s a perfect sponsorship for us.“
This year has already got off to a great start as the team clinched the Revolution championships, taking the title by a single point from Team Sky. Maxgear will be taking part in many more high profile events this year, including The Premier Calendar, National Crit Series, various National Championships and overseas World Cup events.
Cody’s Challenge to Launch Team Basso – Todays Cyclist Into 2011 Season
21st January 2011
Our newly formed Irish based racing squad, Team Basso – Todays Cyclist will hold its official launch at Cody’s Challenge on Saturday 22nd January. The event has been chosen as an ideal pre-season get together for members of the team as strong links exist between the event organisers, Orchard C.C. and the new squad. Long time member of the Orchard club and former international cyclist, Keith Gallagher has spent the winter months putting the team together. The team also includes current Irish international, Simon Williams who has represented the Armagh club from youth level but will now line-up alongside a strong group of riders from across the province to take on major races on the Irish calendar.
The team are supported by Todays Cyclist, who are providing Lake CX236 shoes and Limar Pro104 Helmets. The team will be riding Basso Diamante and Astra bikes for the upcoming racing season. Gallagher who is Irish Area Manager for Moore Large, the distributors for Basso in the UK and Ireland said: “This is a good opportunity for Basso bikes to get exposure in Ireland with the team riding races all over the country throughout the year, we also want to thank Todays Cyclist for providing us with this support for the season ahead.”
Speaking this week, Gallagher said: “Last year Adam Rayner was the sole representative of Team Basso in Irish events and had some good results which included a 2nd place at the Irish Junior Road Race Championships, we have now expanded the team for 2011 and have a number of strong riders who will be hoping to show the Basso – Todays Cyclist team colours at the front of races throughout the year.”
Among the targets for the team in 2011 are the Ulster Classic League events, Tour of the North, Tour of Ulster and the Irish Road Race Championships. Williams will be joined in these races by riders such as former Irish international, Desi Foley who showed a return to form in 2011 by taking a stage victory in the Tain Team Tour in August and Nathan Morgan, a promising young rider who represented Ulster last season.
Pro Bike Kit's Dave Video Review's the Lake CX401 custom fit carbon Road Shoe
21st January 2011
Riders including Carlos Sastre and Tyler Farrar have put the shoes through their paces. So we’ve got a top class stage racer and a top class sprinter using the shoes, what can us mere mortals expect from the Lake’s?
Out of the box you notice that they’re a pretty light weight shoe, then next up you notice the amount of carbon that you can play with and for a guy who’s used to using Sidi shoes, how empty and clean they are from the splashes and flashes of colour you get with other cycling footwear.
This is not a bad thing at all, in fact it makes the technology and “trick bits” stand out without screaming. They have that fine handmade look about them, like a nice suit.
These shoes are all about the technology. Lake seem to have come from the opinion that it’s function over form and seeing as your shoes are one of the main contact points between you and your bike this really is a wise move.
Kangaroo Leather, a BOA closure system, outlast lining and a custom carbon moldable sole are all put in the mix to make this shoe a top riders’ choice.
Get your oven turned on, get your shoes out of the box and you’re half way to having that custom fit shoe feeling. With the Lake’s CFC (custom fit carbon fibre) sole you have the choice to mould the shoe around your foot. It’s not a massively difficult procedure either, just make sure you get the oven temperature right. You don’t want to be scraping carbon off your baking tray do you…
After a few minutes in the oven it’s a case of pressing the carbon in to the right position. It can take maybe a few attempts to get this right but as Lake state on the website it’s not a problem to keep repeating this procedure. Once you have the shoe molded correctly it feels as though it’s hugging your feet, secure and comfortable. They seem to grip the heel well and there is no slippage in this area.
These shoes were the first I’ve used that have utilised the BOA closure system. In essence it’s just a neat little dial that pulls a laced wire around the shoe.
In the little book you get it says that due to the carbon custom fit and the BOA system you may not need to tighten the shoes up as much as other shoes, this I was dubious about but once on the bike I found this to be true. I’m currently using this in what should be a hot climate – Australia. But the weather’s been a bit up and down so they’ve seen red hot days and bloody wet and cold ones too. On the hot days the lack of having to tighten them up is very noticeable, not having any pressure points on a hot day certainly helps make those all day rides nice and comfy. Well as comfy as you can get when tackling the hills around the Dandenongs.
To add to the comfort factor you get the choice to either have a very thin base insole or again a form fitting insole. Lake say that the thicker insole eventually takes the shape of your foot. I’ve used the shoes with and without the thicker sole and prefer them with the sole.
The leather used is Kangaroo (I’ll say that quietly, don’t want to alarm any locals). This is the first time I’ve worn a pair of shoes using Kangaroo leather and it looks a little more fragile and not as glossy as the Lorica that some cycling shoes are made of, but as I’ve said it’s function over form. So far very little scuffing has appeared, it seems to be a hard wearing material and extremely soft to. Very pliable and form fitting, it fits with the whole ethos of the shoe.
The shoe comes in both three bolt fitting and a special Speedplay fitting. So compatibility shouldn’t be problem.
The scuff guards are a nice feature too. The heal rubber is there to stop you slipping all over the place in your local cafe, this is replaceable and matches up nicely with the side and nose scuff guards.
The outlast lining on the tongue and inner lining is there for keeping your feet cool. I didn’t notice it, so I’m guessing this is a good thing. It must be doing its job quietly.
All in all these are a top flight shoe. Maybe not as bling looking as Sidi’s but they excel in the comfort factor. The custom moulding process is easy but comes at a pretty high price. Though Lake make some nice lower end shoes with pretty much the same technology, BOA closure , outlast lining, K-lite leather but without the custom mouldable carbon.
The feel of the shoe once moulded to your foot can take a few rides to get use to, as it seems to be wrapping around your foot. As opposed to your feet sitting on the shoes.
I noticed it most in the arch of my foot. It feels different but in a good way to other non-moldable shoes. You can feel it supporting your foot but without undue amounts of pressure.
The upper is soft, and again secure. And I’m sold on the BOA system. Easy to tighten on the fly when needed and you have a great degree of minute adjustment with it too.
If you’re after a top end shoe and want something a little different there well worth a look. I’m real happy with mine, I can see why Mr Farrar and Mr Sastre have decided to keep using them.
5th AUGUST 2010 - KENDA GO-RIDE FOR YOUNG RIDERS AT SLEEPLESS IN THE SADDLE
The first ever Kenda Go-Ride will be held at the 24hour MTB endurance event ‘Sleepless in the Saddle’. The event takes place this weekend at Catton Park in Derbyshire and the kids races are aimed at newbie developing riders who want to race against people of the same ability or age group. Races are scheduled to take place at 10am and 3pm on Saturday the 7th August and 10am on Sunday the 8th August.
Bring it on dudes, be a part of one of the biggest 24hour MTB events in the country. Whilst Mum, Dad, Auntie, Uncle, Brother or Sister are out on the big course why not test yourself on the off-road, mini circuit?
Race against guys and gals of the same ability on our tricky little circuit. If you’re feeling strong or more technically gifted then you’re more than welcome to move up a category and if things are a little too much then were also happy for you to move down a category. As long as you’re racing and loving it, we’re loving it!
There will be chance for you to get feedback on your riding during and after the Go-Ride races from British Cycling qualified coaches, so don’t be afraid to ask us anything.
For more information on Go-Ride please visit: new.britishcycling.org.uk/gorideracing.
You must have your own bike, gloves and helmet to participate in the Go-Ride and you will also need to register at the British Cycling tent which can be found at the left of the arena. Entry is £1 per day and the event is promoted by local cycling club ‘Plan-B Racing’. For more details on the club visit www.plan-b-racing.co.uk.
27th JULY 2010 - ROB SHARMAN OF TEAM BASSO WINS THE DUNCAN MURRAY WINES ELITE 1/2/3 EVENT
On Sunday the 25th of July, hosted by Welland Valley Cycling Club and sponsored by Duncan Murray Wines, the event included a regional B 3/4 80km race (4 laps), a National B Elite 1/2/3 140km race (7 laps) and a Womens elite 1/2/3/4 80km race (4 laps).
The Naseby circuit posed a challenge for the competitors as their strength was tested by the climbs and sections where determination to hold a wheel in the gutter ended up being the only option.
As the race progressed the stronger riders moved to the front and started pushing the pace. By the fifth lap there was a clear break of forerunners with Matt Stephens and Kit Gilham of Team Sigma, Basso Bikes’ Rob Sharman and Owain Lovell of Ashfield RC forging open a gap between them and the chasers.
The four riders at the front worked well together an it became clear that they would be the ones to secure first to fourth places. Fighting for 5th place behind the front four were Tom Barras (Team Raleigh), Roy Chamberlin (Team Corely Cycles) and Kevin Dawson (Team Sportscover).
In the final few kilometres, the Team Sigma started applying the pressure and Owain Lowell started to slip off the pace. Matt Stephens, a former Tour of Italy rider, drove hard with 400 metres to go as Gilham and Sharman followed. However, by the 200 metre mark it was Sharman who dominated the sprint for the finish and crossed the line first with raised arms in celebration. Gilham came in second, Stephens third and Lovell fourth.
The race results are as follows;
1. Rob Sharman of www.bassobikes.co.uk
2. Kit Gilham of Sigmasport Specialized Cycling Team
3. Matthew Stephens of Sigmasport Specialized Cycling Team
4. Owain Lovell of Ashfield RC
5. Tom Barras of Raleigh
6. Dave McClean of Freze Pasta Montegrappa
7. Roy Chamberlin of Team Phil Corley Cycles
8. Ashley Cox of Team Corley Cycles
9. Kevin Dawson of Team Sportscover
10. Joe Skipper of Team Zappis
11. Will Fox of Team Zappis
12. Richard Mardle of Felt Colbornes RT
13. Anthony Moy of CC Luton
14. Simon Asher of VC Norwhich
15. Colin Parry of VC Montpellier
16. Douglas Coleman of Anders TMG Horizon RT
17. Dexter Gardias of Team Zappis
18. Justin Hoy of Felt Colbornes RT
19. Mark Wordsworth of Team Corley Cycles
20. Neil Beasley of Beeston RC
21. Jack Cutsorth of Star Bike Road Team
22. Andy Eagers of Derby Mercury RC
23. Matthew Fostun of Langdale Lightweights RT
24. Stuart Murfin of Ashfield RC
25. Jamie Wilkinson of Sigmasport Specilized Cycling Team
26. Mike Harrison of Congleton CC
19th JULY 2010 - ONZA TEAM TRIUMPH AT NATIONAL BIKE TRIAL SERIES
Onza attended the National Bike Trial Series round 4 this Sunday (18th July) at Bracken Rocks in Matlock.
Onza’s world champion rider Jack Carthy and seasoned pro Ryan Crisp were just some of the Onza riders attending. After a short rain fall in the morning the rocks became awful to ride and many riders had commented on these terrible conditions. Carthy powered on through and took 1st place in the elite category while Crisp claimed second in expert. Kenda Small Block 8 tyres seem to have quite the following now in the world of trials as many riders were sporting these on their front wheels including champion Carthy.
All from Onza and Todays Cyclist wish good luck to Ryan and Jack on their travels next weekend to Poland where they shall compete in the UCI World Youth Championships. Jack will hope to defend his title of world champion but I'm sure Ryan will be out to stake his claim too. Best of luck to both of them.
21st JUNE 2010 - MOUNTAIN MAYHEM SUCCESS!
Todays Cyclist attended Mountain Mayhem, at Eastnor Castle last weekend. The UK’s toughest 24 hour mountain bike endurance race has a reputation for wet weather (as the event normally coincides with the Glastonbury festival), but this year the sun was shining all weekend! The event was a huge success with 2640 of the country’s most fearless riders competing in the race and over 15,000 spectators.
Kenda was the race’s official tyre and tube sponsor for the 6th year running and had a strong presence at the event, displaying a full range of tyres including all the latest tread patterns available in the UK. Other Todays Cyclist brands on show at the event were Lake, Knog, Limar and Blackjack.
Wacky Aussie brand Knog gave riders and spectators a sneak peak of their exciting new lock range which will hit the UK during the autumn months. Lake were showing off their finest range of MTB shoes and the Portuguese wheel manufacturer Blackjack were displaying their hand built XC wheels. Limar, maker of the world’s lightest helmet had a range of new helmets on show which encompassed urban and multisport models as well as fresh MTB helmets, including a MTB version of the Pro 104 Ultralight, which is the world’s lightest helmet weighing just 170g.
As usual, Kenda were happy to offer a free inner-tube replacement service for riders who were unlucky enough to get a puncture during the race. Kenda also swapped hundreds of damaged tubes for brand new Kenda ones, making sure the riders were able to get straight back on the course.
The infamous Kenda Klimb was timed for an hour at 3pm on Saturday, Midnight and 10am on Sunday and prizes were awarded to the fastest man and women (non-professionals only) of each timed climb. This mini competition gives riders who may not have been able to win their category of the race a chance to win a prize. The Kenda Klimb changes each year but endeavours to be one of the toughest sections of the course. This year’s Kenda Klimb was shorter than usual but it had three switchbacks, a big hump at the top and it was steep and grassy. The winners of each timed session are:
Men
3pm - David Forrest - 0.52
Midnight - Keith Palmer - 0.50
10am - Geoff Beetham - 0.48
Women
3pm - Berlinda Tarling - 1.03
Midnight - Rhiannon Cook - 1.36
10am - Jane Cumming - 1.22
Professionals
3pm - Roger Walder Scott - 0.51
Midnight - Lee William - 0.42
10am - Paul Oldham - 0.53
Although the competition was not open to professionals their results were still recorded so they can see how they performed on the Kenda Klimb in comparison with their team mates and competitors. Every rider who passed the Kenda Klimb during the timed sessions had their results recorded and they will be uploaded to the Todays Cyclist site very soon. So keep checking back at www.todayscyclist.co.uk to see how you did.
People who did not race still had the opportunity to win Kenda prizes with the Kenda Prize Plunge that was drawing the crowds into the Kenda stand. This was as popular as ever and we gave out hundreds of Kenda prizes from tyre levers, ponchos and Frisbees to pairs of tyres and jerseys.
After the race, Kenda prizes were given out to the winners of each of the 15 categories on the podium.
We really enjoyed the event and are pleased to be involved with such a success that is destined to get bigger and bigger each year. Make sure you pencil Mountain Mayhem in your diary for mid-summer weekend next year and we will see you at the Kenda stand!
21st JUNE 2010 - SPONSORED RIDERS DOMINATE PODIUMS AT MOUNTAIN MAYHEM
This weekend we had some cracking results from our sponsored riders at the 24 hour MTB endurance event, Mountain Mayhem.
WXC dominated the women’s podiums, coming first in both the Open and Individual races. Southwest XC Champ, Carla Haines led team mates Jess Roberts (current BUCS XC champion), Malin Tindberg and Rachel Fenton to a clear victory in the open race with 23 laps. Rickie Cotter (National UK Solo 24hr champion) underlined her position within the women’s endurance field by winning the individual race a clear 2 laps ahead of her nearest rival, finishing with a total of 19 laps.
The WXC mountain bike team has a squad of 11 riders, all women. WXC has been on the scene for a few years and has seen plenty of talented riders rise through the ranks. Before the racing season even started this year the team had managed to rack up 127 wins, 156 podiums, 252 top ten placings and one world title. Todays Cyclist officially kit the WXC team out with Kenda Tyres, KMC Chains, Tifosi eyewear, Lake shoes, and Limar helmets.
The girls used a mix of Kenda tyres to win the race, with the most popular front tyre being the Kenda Nevegal. Rear tyres varied from Small Block Eights to Karmas and Dread Treads. They were wearing Lake MX170s, Tifosi Slip and the world’s lightest helmet, the Limar Pro 104 MTB. In between laps, Tifosi Lust was the girls’ choice of leisure glasses.
We didn’t too badly in the men’s races either, with the Kenda Suntour team coming in 2nd place. The Kenda Suntour team were leading all day Saturday but unfortunately had a problem during the night and as a result lost 20 minutes. However, they did make some time back but unfortunately were 10 minutes behind the winning team with both teams completing 30 laps. Todays Cyclist kit the team out practically head to toe with Limar Pro 104 helmets, KMC Chains, Jagwire brake and gear cables, SR Suntour Axon forks, Blackjack tubeless wheelsets and Lake MX330’s.
11th JUNE 2010 - ONZA RIDERS TO DEMO AND TEACH AT BIKERADAR LIVE
The experienced crew will wow the crowds with special displays, as well as pass on their trials riding knowhow during the scheduled tuition classes (book at the Onza stand on the day).
Confirmed riders include world top 10 ranked UCI rider Andrei Burton, former British number one Joe Seddon, top UCI rider Scott Wilson and trials superstar Jack Meek. Andrei Burton said: "I am really looking forward to being at BikeRadar 2010. My sponsors Onza Bikes are giving people the opportunity to have a go on the new awesome range of bikes and learn from their top pro team of international riders. It will be a great few days out in the sun on my bike! See you there!"
Don’t worry if you haven’t got a suitable bike, Onza will have their full range available to demo including the Bird, RIP, Pro, Blade, Master, Mini Master, Comp and Zoot. More information on the bikes are on the Onza website.
BikeRadar Live takes place on the weekend of 10-11 July at Brands Hatch in Kent. Some 8,500 riders and their families came to the inaugural event in 2009 and this year's event promises to be even more fun with more riders, more pros, more features and more races.
Here’s a timetable of the Onza demos and training. Times are the same on both Saturday and Sunday. Each training session consists of four 15-minute sessions for beginners.
10-10.30am: Demo
11am-12pm: Training
1-2pm: Demo
3-4pm Training
You can book online now at www.bikeradar.com/live or call the BikeRadar Live hotline on 0871 230 1085. One-day, weekend and family tickets are available, with prices starting at £15 in advance
11the JUNE 2010 - KENDA PROUD TO SPONSOR MOUNTAIN MAYHEM FOR TYRES AND TUBES
Kenda will have a strong presence at the event, displaying a full range of tyres including all the latest models available in the UK.
As usual, Kenda will offer a free inner-tube replacement service for riders who are unlucky enough to get a puncture during the race. All they have to do is come to the Kenda stand with their race number and we will replace their damaged tube for a brand new Kenda one.
Regular riders of Mountain Mayhem will be familiar with the infamous Kenda Klimb which was timed for the first time last year. The Kenda Klimb will be timed for an hour at 3pm on Saturday, Midnight and 10am on Sunday and prizes will be awarded for the fastest man and women (non-professionals only) of each timed climb. This year we have made it even easier for riders to know when they are being timed as a beacon at the bottom of the Kenda Klimb will be flashing, just in case they forget. All riders can find out how they did at the Kenda stand, with the fastest riders results being displayed on the leader board. After the event the results will also be on todayscyclist.co.uk for anyone who didn’t get chance to see how they got on during the race. This mini competition gives riders who may not be able to win their category of the race a chance to win a prize.
If you’re not racing you still have the opportunity to win Kenda prizes with the Kenda Prize Plunge. For £1.00 you can plunge your hand in and see what you get, it could be a pair of tyres if you’re lucky or a smaller prize such as a tube or sweets.
Mountain Mayhem is to be held at Eastnor Castle between the 18th and 20th June and spectators are welcome.
9th JUNE 2010 - TODAYS CYCLIST CONSUMER WEBSITE IS LAUNCHED
Todayscyclist.co.uk is an advocate for local independent bike dealers; championing their service, products and expertise. Consumers can browse products then use the Dealer Locater to discover local bike dealers who have the products they need.
As many local independent dealers do not have a presence online, todayscyclist.co.uk provides an excellent opportunity to all dealers within the Moore Large network to be featured on the website and have the ability to control their own profile through the Moore Large B2B portal.
Todayscyclist.co.uk does not offer an online ordering facility, but alternatively promotes the benefits of visiting a local dealer. Registered consumers are also able to save the details of their favourite dealers, making it easier to find them again. Online retailers and mobile cycle repair services are also featured on the website and also have the ability to manage their own profile. Visit www.todayscyclist.co.uk.
21st APRIL 2010 - HARO BMX USED BY LEICESTERSHIRE POLICE
Officers in Leicestershire are using what is believed to be the first police BMX bike in the UK. The marked-up blue and white Haro F3 bike will be used for school safety sessions, and to break down barriers when police meet young people on the streets and in parks.
Leicestershire Police have used larger, high specification mountain bikes, for many years. During visits to schools, officers give advice on checking bikes for safety, carrying out road manoeuvres safely, and bike security.
PCSO Vince Preston, from Oadby and Wigston local policing unit, said BMX bikes had definite advantages when dealing with younger members of the community. He added: “It is a size the children can get on, and it helps build a rapport with them. Kids are more open to speaking to you than if you are on a larger bike or on foot patrol. In the majority of cases a BMX is quicker than a mountain bike, it’s easier to manoeuvre.”
PCSO Preston said his experience using mountain bikes showed how valuable they were for catching criminals. “In a car, they can hear you a mile off, but on a bike you are virtually silent. This area has lots of alleyways which I know and can use, so often I can get to an incident at least as quickly as colleagues in a car. And while you are on patrol, you can communicate with members of the public which you can’t do if you are driving past in a patrol car, and you can also see and smell more than being in a car.”
Haro Bikes UK Distributor Moore Large & Co Ltd has supplied the bike free of charge. Haro Bikes Brand Manager Adam Garner said “We are delighted to be involved in this fantastic project, Haro is one of the biggest BMX brands in the world so we are hoping it will help gain respect between the police and Leicestershire’s youth. We look forward to supporting Leicestershire Police force over the coming months and watching the project make a positive influence on the local community.”
Adam has selected PCSO Preston the Haro Bikes F3 model as it is one of the best all round BMX bikes Haro have to offer. It is great for riding across the streets, over the ramps, on the skatepark, across dirt jumps and through singletrack in the woods. The F3 model boasts 3+ tube Chromoly Frame, 3-Piece cranks, 25-9T ratio gearing, U-Style brakes on both the front and rear, 4 stunt pegs and full 360 degree gyro!
15th APRIL 2010 - MOORE LARGE SIGN HALOGLOW HELMETS
Moore Large have secured the distribution rights in the UK for Haloglow helmets. The products use a 'unique' 360 degree visibility capability during night time or low light bike riding by providing a band of light around the whole of the helmet.
The helmets are a great addition to Moore Large's already impressive portfolio and provide excellent safety
You can read a full report on the BikeBiz website by clicking here.
11th FEBRUARY 2010 - LAKE ARE ONE OF ONLY TWO COMPANIES TO OFFER THE UNIQUE BOA CLOSING SYSTEM ON THEIR SHOES
BOA has announced that only Lake and Specialized have the license to use BOA closure systems on their cycling shoes.
The BOA micro-cable closure system provides a fine-tuneable, evenly distributed closure that eliminates pressure points & hot spots. It is the first mechanical system to meet Lake’s exacting standards and has been used on models throughout the range.
Lake Cycling are pleased to announce that they will be one of the two companies in the world exclusively licensed to provide the fantastic BOA Closure System on their cycling shoes.
“Lake Cycling is the only cycling shoe company to offer a complete range of the BOA Closure Systems within their 2010 cycling collection, available from Moore Large - our exclusive UK distributor. Moore Large provides the highest level of customer service to Independent Bicycle Dealers along with the skills and desire to support the pro-riders who are riding on Lake shoes while also being cycling enthusiasts themselves”, says Josh Greenberg, International Sales Director for Lake Cycling.
Moore Large are also delighted with the news. Dale Smith, Moore Large’s Sales Director says, “Lake has a reputation of offering technically advanced products, be that with their choice of materials, design or in the construction of their shoes. For BOA to close the door on other cycling shoe manufacturers is testament to that and will, I’m sure, cement Lakes position as a leading brand in the supply of performance cycling footwear.”
11th JANUARY 2010 - MOORE LARGE SIGNS OYAMA FOLDING BIKES
Moore Large are delighted to add the Oyama folding bicycle range to their ever-growing bicycle portfolio. Oyama offer the safe, fast, light and compact folding solution which rides like a normal bike, this has made them one of the largest up-and-coming folding bike specialists in the world.
The 2010 UK collection consists of 11 models over 4 ranges; Urban 66, Classics, Pure and Sports. With UK Retail price points from £299.95 to £899.95 there’s a bike and price point to suit every need. Oyama has 5 distributors based in Europe - Belgium, Germany, Spain, Greece and now the U.K.
Moore Large’s existing bike brand portfolio includes brands; Barracuda, Bumper, Premium Products, Basso, Haro and I-Zip but lacked any real representation in the folding bike sector which is currently growing.
Haro Bikes & Premium Products Brand Manager, Adam Garner will be taking full responsibility of the Oyama range. Adam Garner explained “Due to the increasing mobility and infrastructure problems in the United Kingdom, folding bikes are becoming much more popular. Growth in this sector in particular is reinforced by the group of commuters who will be forced to consider using folding bikes in combination with public transport to overcome the last few miles to work. Rising fuel costs, growing traffic problems and the inevitable congestion charging policies are beginning to shape commuting patterns in the U.K’s major cities. Commuting solutions now include driving to the edge of the city for parking and then quickly and easily stepping onto the folding bike for the last few miles.”
