Emerging as a bicycle industry leader in wheel and component design, American Classic apply three decades of research to their developments bringing you the world's fastest, lightest, and strongest wheels. Bill Shook, the founder and engineer of American Classic, is always seeking new and innovative ways to advance and improve bicycle technology with the single-minded purpose of making cycling enjoyable for all who want to ride and race.
To build something truly different American Classic's engineer, Bill Shook and the brands' technical staff work together through every stage of product development and production. It's a partnership that makes innovation possible and that's exactly how American Classic's new products get created.
American Classic are actively shaping the future of the bicycle industry and not sitting still to react to what others do.
The American Classic Story
Bill Shook started Riding at the age of 14. He trained hard and became a champion road and track cyclist, earning a place on the US National Team. While racing, Bill started his design career building his projects in his Dad’s garage.
In the US, premium equipment was hard to find, and that is what sparked the idea of American Classic, a place where Bill could design and distribute high-performance components for riders everywhere.
The first products were new concepts, the lightweight water bottle cage and the revolutionary lightweight adjustable seat post.
He created and fabricated the first large tube aluminium bicycle in the world and raced it all over the country. While racing professionally, Bill strove to find the best equipment, the lightest tires and rims.
After retiring from a successful racing career, Bill received a master's degree in mechanical engineering from Ohio State University. Now he had the engineering expertise, and everything was in place for American Classic to become a reality.