MicroSHIFT's strategy for product development means that once they are confident they have the right product they will then strive to manufacture and deliver the item on time, at the right price. Value for money, reliable delivery and flexibility in meeting customer demands is the principle upon which Microshift is built.
MicroSHIFT started with twist shifters, improving what was already available with the introduction of integrated design and easy read indicators. Every year they gradually introduced more items into the range which now includes trigger type shifters, plus front and rear derailleurs for MTB & Road.
2007 was an outstanding year for microSHIFT; they introduced their first dual control levers for road – a brand new concept, providing the end user with confusion free design and performance which caught the attention of the industry.
MicroSHIFT was founded in 1999 by a team of like-minded individuals from different part makers, between them they have more than 20 years' experience in the bike industry.
The bike industry in Taiwan started in the 1960's and by the 1990's Taiwan was the supplier of a lot of top-level worldwide components. However, derailleurs were not on that list.