If the crazy last few months has taught us anything, it’s that having stock is King. Never has the saying ‘you can’t sell what you don’t have’ had greater meaning, as the pipeline for stock, struggled with the combined effect of COVID-19 on factory production and the unprecedented peak in demand. We also know that the recent cycling renaissance has brought a whole load of new people to cycling, many of whom will have only purchased what was seen to be essential accessories at the time of buying their shiny new bike. So whilst it always seems a little odd to be presenting Winter products before we’ve even reached the main Summer season, I don’t think there’s ever been a more prudent time to be considering your store requirements for lines such as lighting products and Winter apparel, in anticipation of the wave of returning cyclist to your door, wanting to keep themselves safe as they pedal their way through the months ahead.
Whether it be for a serious off-roader, a daily commuter or a casual leisure rider, our Winter programme is packed full of products to suit not just every requirement but also every price point. Built on the back of a hugely successful season last year, we have compiled our most comprehensive range of lights and Winter related products to date. Once again we are partnering with the most reputable factories, to offer high quality, technically advanced, reliable products at the most competitive prices.